Experience and usability research enables better design. Better design helps companies achieve their key objectives.
A well-designed user experience delivers increased ROI, higher user adoption, improved efficiencies, and reduced support costs.
On average, every dollar invested in user experience yields a return of anywhere from $2 to $100. This is due to increased customer and employee engagement, increased employee efficiency, and improved execution of technology projects.
Routine processes that drive company success can be simplified through usability design. This greatly reduces the burden on employees when upgrading to new technologies, and encourages adoption of new company processes and goals.
Projects that are designed with the end-user in mind are more likely to stay on budget and meet delivery timelines. This is largely due to the reduction of re-work caused by solutions not meeting the requirements of the user.
Well-designed technology solutions are intuitive and require little to no training. This means users are able to utilize the new technology with little outside help, greatly reducing the amount of help desk tickets.